It’s a competitive world and the retail shelf can get crowded. That is why Spectrum provides our customers the options necessary to stand out. From specialty printing, coating, material, and finishing enhancements, we aim to elevate your health and beauty product packaging to enhance your products’ appearance on the competitive landscape.
How a product looks on the shelf can shape consumer attitudes about the product. Particularly with health and beauty product packaging, what the consumer sees on the outside may influence how they feel about the product on the inside. Packaging sends a message about quality.
Color is another influencer in the world of health and beauty. Spectrum is proud to be an IDEAlliance G7 Master facility, validated to provide consistent color reproduction throughout printing processes. When we produce health and beauty product packaging, each item in a brand’s line will display the same specific shade, intensity, and saturation of the color associated with the brand.
Think of Spectrum Lithograph when sourcing premium Health & Beauty product packaging.